Branding 101: Why Match Web Design With Logo?

When you look at your web design and your company logo, do you notice any similarities? Is there a common feature or denominator present in the design aspect of both? Logo and website design are two of the most crucial aspects about launching and promoting an online business. However, a lot of business owners tackle them separately rather than as one unit. If you have spent a lot of time, money and effort on branding your business, it only makes sense to coordinate these two.

logo and website design

Logo and Website Design

According to branding experts, it is a smart idea to design your website and logo together. Come to think of it – your website is the online representation of your business. When they visit your website, they should be able to associate it with your brand. You might argue that the fact that your business logo is included in the web design is not enough. However, that is not what branding is about. They should be able to easily identify your brand from your website, with or without the logo. That is when you know you have a successful branding strategy in place. It takes an expert professional on web design Melbourne currently has to be able to strike a balance between the two.

Website and Brand

As mentioned above, your web design and logo are crucial elements that should be consistent with your business brand. With the growth in online industry, it becomes all the more important to focus on online brand representation. When your prospect customers visit your website, you have a limited time to make a good impression on them. It also does not help your cause knowing that building a website now is easier than ever. You want to validate the authenticity of your website as your brand’s main online portal by branding the website too!

Of course, the presence of your logo is a must when you design your website. If you do not have a logo yet, you can work with the best professionals offering graphic design Melbourne has. Not only will your logo and website complement your brand, but it will also add to the integrity of your business in general. That level of attention to detail will be noticed by your discerning customers and make your business more credible through their eyes.

Design Approach

When adding the logo on your website, you have to make it prominent but make it subtle. First and foremost, the logo should be visible from the home page. Ideally, it should be somewhere in the header of your website. But you need to use the logo as an anchor point and do not let it distract the visitors from exploring the other pages on your website. A reputable web design company Melbourne currently has to offer should be able to give you expert input on proper placement of logo. Check Clark Marketing & Design for more details.

In addition, the general atmosphere of your website should reflect the kind of company you are. For example, if you specialize in luxury products, there should be a sense of luxury in the aesthetics used in your website, and so on.

If you need an expert eye to ensure that your logo and website design are consistent with your brand, you can seek help from https://www.clarkmarketing.com.au. Clark Marketing is made up of a team of experts on logo and website design and you can leverage on their expertise to take your business branding to the next level.

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